Every project is different, but my process usually starts the same way.

I begin by understanding the idea, asking questions and exploring different directions before designing. Whether I'm working on a brand, a website or a campaign, I'm always looking for the right solution, one that feels clear, useful

and easy to connect with

.

A lot of my inspiration comes from outside the design world.

Living in Tel Aviv, traveling, fashion, architecture and everyday life all shape the

way I think and create. I'm always curious about new tools and technologies,

but I see them as a way to explore ideas, not define them.