Designer and art director based in Tel Aviv,
working across brands, digital and motion.
wabi sabi
Wabi-Sabi was created as part of Wix Studio’s WebLab, where teams explored and pushed specific product features. Our focus was hover, a simple interaction that made us think about how things appear, change and disappear. That led us to Wabi-Sabi, the Japanese philosophy of impermanence, imperfection and beauty in transition.
Rather than explaining the philosophy directly, we turned it into an interactive experience. A ceramic vessel became the central metaphor, changing throughout the site as visitors discover its ideas through movement and exploration.
Credits - Design : Noam Chen, 3D : Alon Peled
Art Direction Web Design Experience Design
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wabi-sabi
Wabi-Sabi was created as part of Wix Studio’s WebLab, where teams explored and pushed specific product features. Our focus was hover, a simple interaction that made us think about how things appear, change and disappear. That led us to Wabi-Sabi, the Japanese philosophy of impermanence, imperfection and beauty in transition.
Rather than explaining the philosophy directly, we turned it into an interactive experience. A ceramic vessel became the central metaphor, changing throughout the site as visitors discover its ideas through movement and exploration.
Credits : Noam Chen - Design , Alon Peled - 3D
ROLE
Art Direction
Web Design
Experience Design
year
2026